Running as a test
Three versions, same budget each, live at the same time. A and B are word for word identical and differ only in who is in the picture. C leads on the offer instead. Six days of even spend should tell us which one wins.
Don't buy this if you're in a hurry
Leads on the honesty of the timeline. Same words as Version B, different person, so we can see whether casting changes anything.
Don't buy this if you're in a hurry
Identical to Version A in every respect except who is in the picture. That is what makes the comparison mean something.
The whole 90 days
Leads on the offer instead of the story. Running it against A and B tells us whether your buyer responds harder to the reasoning or the price.
Also built
The rest of the set, ready to run behind whichever direction wins.
I read the back of every bottle I bought
The long-form version of your story, built to be read.
I took my time to find my village to buy from
The sourcing story. Nobody selling against you can copy this one.
The scalp is skin
The education angle, for people who have not thought about scalp care before.
Notes from week one
Sets expectations early so people stay with the routine.
90 days is the ask
The straightforward product and price layout.